"What do you want to be when you grow up?"
My answer has always been: A Mad Scientist.
My answer has always been: A Mad Scientist.
Not just a regular scientist. And definitely not a mad man, although that
is one of my favorite TV shows.
is one of my favorite TV shows.
At first, I thought being a mad scientist meant mixing colorful chemicals and waiting for them to explode. Years later, I realized I had been doing something like that, but with ideas.
Today, I work at the intersection of art direction, graphic design, and copywriting.
I approach each project like a new experiment: testing visual hypotheses, playing with type and image, bending the rules of storytelling and branding until something clicks.
I approach each project like a new experiment: testing visual hypotheses, playing with type and image, bending the rules of storytelling and branding until something clicks.
Based in Fortaleza, Brazil, the city where I was born and raised, my laboratory is filled with music, references ranging from hip-hop culture to philosophy, and an obsession with finding the strongest concept behind each project.
This method and curiosity have led me to work with brands such as: Nescafé, Pizza Hut, Dolce Gusto NEO, and many more.
I also worked as a designer at Brazil’s largest independent hip-hop label: 30PRAUM. Where I helped the marketing team break the record for a male artist album release in Brazil with Matuê's "333," which achieved over 16 million organic streams on Spotify in 24 hours.
Recognition:
- Gold CCSP - Student Category
(São Paulo Creative Club) - 2024
(São Paulo Creative Club) - 2024
- Young Lions Brazil Shortlist - 2024
Education:
- Bachelor's in Advertising - Completion December 2025
(Universidade de Fortaleza)
(Universidade de Fortaleza)
- Creative LIAisons 2025 Mentee
- RedHook Creative Comunity Member - Since 2024
